From spreadsheets-as-a-service to a scalable SaaS business
A manual marketing service turned into a product, with the MVP kept at a fraction of the projected cost.
Vivv was managing ad-campaign analytics across multiple social platforms by hand, extracting data and running analyses for clients in spreadsheets. It could not get to hundreds of clients that way, and it had to stay inside data-protection rules while keeping the data current.
- A SaaS-startup mentality: rapid prototyping rather than enterprise-grade engineering on day one.
- Custom proof-of-concept tools, then a visually functional prototype with user onboarding.
- Designed so the same artefact worked in a sales pitch and an investor meeting.
MVP costs held between £150,000 and £250,000 against a projection of over £500,000. A 98% cost reduction on components like the database and more than 90% off analytics through centralised storage, with data feeds that could be toggled to manage spend. A defined prototype for investment and sales, and a profitable SaaS model.
“Their honesty and commitment to our best interests were truly refreshing. They tell it like it is, regardless of the cost, which is a rare find.”
Vivv · Marketing analytics
Bring the problem you have already failed to fix.
No fee. We tell you what your first arc is and what it costs, and you decide.