SME financial data · FinTech
A new market, a new round, and a plan the founder actually wanted
Intense commercial and technical auditing that opened new revenue streams through data monetisation.
Xponentix3 months
3 monthsfractional CTO engagement
1additional investment round secured
1entirely new target market identified
The situation
A young FinTech providing aggregated financial data analysis to SMEs. The founder wanted help enriching the datasets and automating product delivery so the business could expand.
What we did
- A full audit of the commercial position: product, market and performance.
- One-to-one coaching on management, sales and marketing, and a review of the fundraising strategy.
- Three months as fractional CTO: vendor selection, market segmentation and a sharper proposition.
What changed
Letters of intent from significant names in the target market, an additional investment round, and a business and exit plan that relied less on VC money and matched what the founder actually wanted. Along the way, an entirely new target market with a tailored proposition that drove acquisition.
In their words
“Working with [the team] has been a truly outstanding experience, marked by their commitment to excellence, innovative approach, and unwavering professionalism”
Xponentix · SME financial data
Launch window
Bring the problem you have already failed to fix.
No fee. We tell you what your first arc is and what it costs, and you decide.